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OUR SERVICES
01
BRAND DESIGN
BRANDING AND PACKAGING DESIGN
We create fearless brand identities and packaging that cut through noise and build genuine connection. From logos and typography to product labels for intimate wellness — disciplined, authentic design that reflects your truth.
Brand Design Includes:
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Logo design & variations
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Custom typography systems
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Colour palette & guidelines
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Product & packaging design
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Visual language & imagery direction
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Full brand guidelines
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Supporting assets
WILD BOYS
Full bottle label design from scratch (collab with PoppersEtc.) — bold neon typography turning ultimate pleasure energy into magnetic presence.
02
WEBSITE DESIGN
DIGITAL PRESENCE
We build clean, high-performance Wix websites that turn visitors into loyal connections. Modern, responsive designs with strategic flow — fast-loading, SEO-optimized, and easy for you to update. No complexity. Just quiet confidence that elevates your brand and drives results.
Web Design Includes:
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Professional templates for any industry
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Mobile-responsive designs automatically
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Built-in SEO & GEO tools
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Secure hosting included
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Fast setup and launch
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App integrations for bookings, stores, blogs, etc.
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Scalable plans as your business grows
NIKU
Full e-commerce website build on Wix — clean, modern design showcasing premium men's underwear, swim briefs, jockstraps, and harnesses with intuitive navigation and seamless shopping flow, turning bold comfort into effortless online presence.
03
PHOTOGRAPHY / VIDEOGRAPHY
MOOD-DRIVEN IMAGERY
We capture mood-driven, human-centred photography and videography that reveals your brand's truth with emotional depth. Editorial-style shoots and films — raw tension, quiet confidence, and authentic presence for campaigns, products, and intimate stories.
Brand Design Includes:
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Professional on-location or studio sessions
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High-contrast, restrained editing
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Versatile file delivery (web, print, social)
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Full usage rights
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Fast turnaround
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Option for product, portrait, or campaign focus
BOLD COMFORT
Client editorial photography shoot featuring premium men's underwear - Niku Underwear — capturing bold comfort, raw tension, and modern confidence in intimate apparel.
04
SOCIAL MEDIA CONTENT
MAGNETIC PRESENCE
We create bold, consistent social content that builds connection without noise. Strategic visuals, thoughtful captions, and fearless storytelling — designed to draw your audience in and keep them there.
Social Media Content Includes:
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Custom visuals tailored to your brand
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High-quality photography & graphics
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Caption writing with authentic voice
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Platform-optimized formats (IG, X, etc.)
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Fast turnaround
OUR AGENCY
FRCTION is a design-led creative studio crafting fearless brands for founders who refuse to blend in.
We focus on emotional depth, restrained intensity, and human connection — elevating lifestyle, wellness, culture, and intimate projects with work that draws people in naturally and builds lasting trust.
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No noise. No gimmicks. ​Just magnetic design that feels real.